Of course, it isn’t only about the size of the social media sites. It’s also whether the social media site is a right fit for your business and you. Does it fit your brand image? Is your target audience using that social media site? How many social media sites can you manage at once
To make things easier for you, I did some research and compiled information about the 21 top social media sites in 2018. Some will be familiar to you, others might sound foreign to you. It might be worth reading more about the social media sites that might be great for your brand but that you have not explored.
Let’s dive in.
The 21 most popular social media sites in 2019
(MAUs stands for Monthly Active Users, and MUVs stands for Monthly Unique Visitors.)
1. Facebook – 2.23 billion MAUs
2. YouTube – 1.9 billion MAUs
Besides being the second biggest social media site, YouTube (owned by Google) is also often known as the second largest search engine after Google. (So if you want your brand to be on YouTube, I would recommend reading up on YouTube SEO
3. WhatsApp – 1.5 billion MAUs
is a messaging app used by people in over 180 countries. Initially, WhatsApp was only used by people to communicate with their family and friends. Gradually, people started communicating with businesses via WhatsApp. (When I was in Bangkok to buy a new suit, I communicated with the tailor via WhatsApp.)
4. Messenger – 1.3 billion MAUs
used to be a messaging feature within Facebook, and since 2011, Facebook has made Messenger into a standalone app by itself and greatly expanded on its features. Businesses can now advertise, create chatbots, send newsletters, and more on Messenger. These features have given businesses a myriad of new ways to engage and connect with their customers.
5. WeChat – 1.06 billion MAUs
grew from a messaging app, just like WhatsApp and Messenger, into an all-in-one platform. Besides messaging and calling, users can now use WeChat to shop online and make payment offline, transfer money, make reservations, book taxis, and more.
WeChat is most popular in China and some parts of Asia. If you are doing business in those areas (where social media platforms like Facebook are banned), WeChat could be a good alternative.
6. Instagram – 1 billion MAUs
is a photo and video sharing social media app. It allows you to share a wide range of content such as photos, videos, Stories, and live videos. It has also recently launched IGTV
for longer-form videos.
7. QQ – 861 million MAUs
is an instant messaging platform that is extremely popular among young Chinese. (It is used in 80 countries and also available in many other languages.) Besides its instant messaging features, it also enables users to decorate their avatars, watch movies, play online games, shop online, blog, and make payment.
I have to admit I don’t know much about QQ but Carrie Law from ClickZ has written a helpful brief introduction to QQ for marketers
. It seems that while QQ, a desktop-native platform, used to be the top social media platform in China, WeChat, a messaging app from the same parent company, has taken over its place.
8. Tumblr – 642 million MUVs
is a microblogging and social networking site for sharing text, photos, links, videos, audios, and more. People share a wide range of things on Tumblr from cat photos to art to fashion.
On the surface, a Tumblr blog can look just like any other websites. So many blogs that you come across online might be using Tumblr!
9. Qzone – 632 million MAUs
is another popular social networking platform based in China, where users can upload multimedia, write blogs, play games, and decorate their own virtual spaces.
According to several people on Quora, Qzone seems to be more popular among teenagers
(while WeChat is more popular among adults). But the rise of mobile-based platforms like WeChat seemed to have caused a decline in popularity of desktop-based platforms like Qzone.
10. Tik Tok – 500 million MAUs
(also known as Douyin in China) is a rising music video social network. It was the world’s most downloaded app in the first quarter of 2018, beating Facebook, Instagram, and other social media apps.
My initial impression is that it looks like Instagram for short music videos (though I’m sure it’s more than that). Users can record videos up to 60 seconds, edit them, and add music and special effects.
11. Sina Weibo – 392 million MAUs
is often known as Twitter for Chinese users (since Twitter is banned in China). It has features similar to Twitter — 140-character microblogging, uploading of photos and videos, commenting, and verification of accounts.
12. Twitter – 335 million MAUs
is a social media site for news, entertainment, sports, politics, and more. What makes Twitter different from most other social media sites is that it has a strong emphasis on real-time information — things that are happening right now. For example, one of the defining moments in the Twitter history
is when Janis Krums tweeted the image of a plane that landed in the Hudson River when he was on the ferry to pick the passengers up.
Another unique characteristic of Twitter is that it only allows 280 characters in a tweet (140 for Japanese, Korean, and Chinese), unlike most social media sites that have a much higher limit.
Twitter is also often used as a customer service channel. According to advertisers on Twitter
, more than 80 percent of social customer service requests happen on Twitter. And Salesforce calls Twitter “the New 1-800 Number for Customer Service
“. There are many social media customer service tools, such as Buffer Reply
, available now to help you manage social customer service conversations.
13. Reddit – 330 million MAUs
, also known as the front page of the Internet, is a platform where users can submit questions, links, and images, discuss them, and vote them up or down.
There are subreddits (i.e. dedicated forums) for pretty much anything under the sun (and above). Subreddits, however, have different levels of engagement so it’s great to research to see if there are popular subreddits that your brand can be part of. For example, r/socialmedia tends to be pretty quiet so we are rarely on Reddit.
14. Baidu Tieba – 300 million MAUs
is a Chinese online forum created by Baidu, the largest Chinese search engine in the world. My interpretation of Wikipedia’s description
is that Baidu Tieba seems to be similar to Reddit, where users can create a forum thread on any topic and interact with one another.
15. LinkedIn – 294 million MAUs
is now more than just a resume and job search site. It has evolved into a professional social media site
where industry experts share content, network with one another, and build their personal brand. It has also become a place for businesses to establish their thought leadership and authority in their industry and attract talent to their company.
LinkedIn also offers advertising opportunities
, such as boosting your content, sending personalized ads to LinkedIn inboxes, and displaying ads by the side of the site.
16. Viber – 260 million MAUs
On the surface, Viber
is quite similar to major social messaging apps such as WhatsApp and Messenger. It allows users to send messages and multimedia, call, share stickers and GIFs, and more.
However, Viber presents many more opportunities for businesses
. As a business, you can buy ads, promote your brand through stickers, engage your community, display your products in the shopping section, and provide customer service.
17. Snapchat – 255 million MAUs
is a social media app that focuses on sharing photos and short videos (as known as snaps) between friends. It made the Stories format
popular, which eventually proliferated on other social media platforms like Instagram. But the rise of Instagram Stories seemed to have hindered Snapchat’s growth and marketers’ interest in using Snapchat for their brands in general.
18. Pinterest – 250 million MAUs
As Pinterest users want to be inspired to try or buy new things, having a presence on Pinterest could help put your brand on their minds. Here are some tips on using Pinterest for business
that the Pinterest team shared with us.
19. Line – 203 million MAUs
is a multi-purpose social messaging app that allows users to message, share stickers, play games, make payments, request for taxis, and shop online. It is the most popular messaging app in Japan and is also popular in other areas in Asia.
Brands can create official accounts on Line to share news and promotions, which will appear on their followers’ timeline.
20. Telegram – 200 million MAUs
is similar to most social messaging apps and is often known for how secure it is as a messaging app.
There are several ways brands can make use of Telegram, besides providing one-on-one customer support. For example, brands can create chatbots for the Telegram platform or make use of Telegram’s channel feature to broadcast messages to an unlimited number of subscribers.
21. Medium – 60 million MAUs
is an online publishing platform with a social network element. It’s free to publish on Medium and free to read most articles. Some articles are reserved for only paying members.
Besides publishing original content on Medium, it’s quite common for brands to republish their blog posts from their company blog onto Medium to extend their reach. (That’s what we’re doing
here at Buffer.)
Over to you: Which sites are your brand on?
Regardless of the size of the social media sites, it’s most important to consider whether your brand’s target audience is active on those social media sites. That said, larger social media sites, like Facebook, tends to cover a wide range of interests and topics, which makes it suitable for most brands.
Which social media sites are your brand on? Why did your brand choose to be there?
Credit: The list of top 22 social media sites is compiled by Statista. The respective monthly active users number was taken from the following websites: Facebook (as of June 30, 2018), YouTube (as of July 20, 2018), WhatsApp (as of January 31, 2018), Messenger (as of February 1, 2018), WeChat (as of August 15, 2018), Instagram (as of June 20, 2018), QQ (as of March 2017), Tumblr (estimated as of July 2018), Qzone (as of March 2017), Tik Tok (as of June 2018), Sina Weibo (as of December 2017), Twitter (as of July 27, 2018), Reddit (as of November 12, 2017), Baidu Tieba (estimated as of July 2018), LinkedIn (as of July 2018), Viber (estimated as of July 2018), Snapchat (estimated as of July 18, 2018), Pinterest (as of September 10, 2018), Line (as of October 26, 2017), Telegram (as of March 2018), and Medium (estimated as of December 14, 2016).
Originally written Jan 24, 2019. Last updated Jan 24, 2019